Discovery Questionnaire

Everyone

About You

Basic info so we know who we're talking to.

01What's your name, role, and organization?

02How long have you been in the live music industry?

03What city or region do you primarily operate in?

Everyone

Current Tools

04What tools or platforms do you currently use for ticketing, booking, promotion, or communication?

Eventbrite, Dice, email, spreadsheets, Instagram, group texts, etc.

05What do you like about your current setup?

06What frustrates you most about your current setup?

Be specific — what makes you want to throw your laptop out the window?

Everyone

Fees & Money

07How much are you currently paying in ticketing or service fees per show?

Rough numbers are fine. Per-ticket fees, monthly costs, percentages — whatever applies.

08If a platform charged venues $100–$300/month with a $0.50 per-ticket buyer fee (total buyer cost under $1.25 on a $15 ticket), how would that compare to what you're paying now?

Venues & Bookers

Booking & Operations

09How do you currently find and book bands?

Cold emails, agent relationships, word of mouth, social media, etc.

10How do you evaluate whether a band is worth booking?

Draw history, social following, vibes, recommendations from other bookers?

11How often do you deal with last-minute cancellations, and how do you fill those slots?

12If you could post an open slot and have local bands who match your genre get notified instantly, how useful would that be?

Not usefulGame-changer

Venues & Bookers

Settlement

13How do you currently handle settlement with bands after a show?

Cash at the door? Venmo? Check in the mail? How do you calculate splits?

14Have you ever had disputes over settlement? What caused them?

15If the platform automatically calculated and distributed payouts based on pre-agreed deal terms, with a full audit trail and change controls, would that change how you operate?

Venues & Bookers

Video & Content

16Do you currently record shows at your venue? If so, what do you do with the footage?

17Would you install a dedicated camera/audio setup if the platform provided specs and the content auto-posted to each band's profile?

UnlikelyDefinitely

Venues & Bookers

Data & Analytics

18What data do you wish you had about your shows that you don't currently track?

Draw by genre, best nights, repeat attendees, demographics, etc.

19How do you currently track fan/customer information? Do you have a mailing list or CRM?

Bands

Getting Booked

20How do you currently get shows?

Cold emails, booking agent, relationships with bookers, playing with friends' bands?

21What's the most frustrating part of getting booked?

22Do you use an EPK? If so, what's in it and how often do you update it?

23If your profile automatically showed draw history, show archive, and fan engagement — replacing the EPK — would that help you get booked?

Not helpfulAbsolutely

Bands

Getting Paid

24How are you typically paid for shows? What deal structures do you see most often?

Flat guarantee, door split, guarantee vs. percentage, etc.

25Have you ever been shorted or felt the settlement process was unclear?

26Would transparent, automated payouts through the platform change your willingness to play certain venues?

Bands

Touring

27How do you currently plan tour routes?

Google Maps, gut feel, agent handles it, ask other bands?

28What are the biggest logistical headaches on the road?

Finding food late at night, gear emergencies, parking, places to sleep?

29If the platform provided route planning with restaurant/gear shop/van stop recommendations crowdsourced by other touring bands, would you use it?

Wouldn't use itDay one user

Bands

Content & Merch

30How do you currently sell merch? Online, at shows, or both?

31How do you handle video/content from your shows? Do you post it anywhere?

32Would you want fans to upload their video from your shows, synced to the board audio?

33If you could drop exclusive content (unreleased tracks, merch, flash shows) directly to your most engaged fans, would you use that?

Not interestedAbsolutely

Labels

Roster Management

34How many artists are on your roster, and how do you currently track their touring activity?

35What tools do you use to manage your roster's shows, merch, and promotion?

Spreadsheets, CRM, email threads, a manager handles it?

36What data do you wish you had about your artists' live performance that you don't currently have?

Labels

Tour Support & Promotion

37Do you subsidize or co-promote tours for your artists? If so, how do you measure ROI?

38If the platform gave you a dashboard with unified analytics across your entire roster — draw by city, merch performance, fan demographics, tour routing — how would that change your operations?

Labels

A&R / Scouting

39How do you currently discover unsigned bands to potentially sign?

Shows, word of mouth, social media, streaming data, submissions?

40If the platform surfaced unsigned bands with similar genre profiles, growing draw, and high fan overlap with your roster — with video of recent sets — would that change how you scout?

Wouldn't changeCompletely

41Would you use a feature to coordinate release drops across multiple roster artists to fans who've attended their shows?

Fans

Finding Shows

42How do you currently find out about shows?

Instagram, word of mouth, venue websites, flyers, Songkick, Bandsintown, etc.

43How often do you go to live shows at smaller clubs or DIY venues?

44Have you ever missed a show you would have gone to because you didn't know about it in time?

45How do you discover new bands? What makes you check out a band you've never heard of?

Fans

Tickets & Fees

46How do you usually buy tickets for club shows?

At the door, Eventbrite, venue website, Dice, other?

47How much do service fees affect your decision to buy a ticket?

Don't careMajor factor

48If total fees on a $15 ticket were under $1.25 instead of the typical $5–$10, would you buy tickets online more often instead of paying at the door?

Fans

Experience & Content

49Do you record video at shows? If so, what do you do with it?

Post it on Instagram, keep it on your phone, never look at it again?

50Would you upload your video to a platform if it got synced to the venue's board audio and appeared on the band's profile?

Wouldn't botherDefinitely

51Do you keep track of shows you've been to? How?

Notes app, Setlist.fm, memory, ticket stubs in a drawer?

52If the platform automatically built a timeline of every show you attended — with date, venue, lineup, and video — would that be something you'd come back to?

Not reallyAll the time

Fans

Following Bands & Merch

53How do you currently follow bands you like?

Instagram, Spotify, mailing list, Bandcamp, you don't?

54If a band you follow could drop flash announcements — secret shows, unreleased tracks, limited merch — and your engagement level determined how early you heard about it, would that make you more active on the platform?

55How do you buy band merch? At shows, online, or both? What's annoying about it?

56Would you pay a small monthly fee (think $3–$5) for perks like no ticket fees, early access to shows, and exclusive content from bands you follow?

No wayShut up and take my money

Final

The Big Questions

57If this platform existed today, what would make you sign up?

58What would make you NOT sign up? What's the dealbreaker?

59What's the one feature we didn't mention that you wish existed?

60Is there anyone else who'd want to talk about this?

Name, role, and best way to contact them. Warm intros are gold.

Help Us Build the Platform
Live Music Deserves

About You

Current Tools

Fees & Money

Booking & Operations

Settlement

Video & Content

Data & Analytics

Getting Booked

Getting Paid

Touring

Content & Merch

Roster Management

Tour Support & Promotion

A&R / Scouting

Finding Shows

Tickets & Fees

Experience & Content

Following Bands & Merch

The Big Questions

Thank you.

Help Us Build the PlatformLive Music Deserves

About You

Current Tools

Fees & Money

Booking & Operations

Settlement

Video & Content

Data & Analytics

Getting Booked

Getting Paid

Touring

Content & Merch

Roster Management

Tour Support & Promotion

A&R / Scouting

Finding Shows

Tickets & Fees

Experience & Content

Following Bands & Merch

The Big Questions

Thank you.

Help Us Build the Platform
Live Music Deserves